To Infinity War and beyond: On Marvel’s planning problem

How Marvel is RESHAPING how we intake CINEMA by keeping us in a permanent state of ANTICIPATION…A sure sign of MUTATION…

National Post

What are you doing May 3, 2019? I know where a few million will be. The calendars have already been cleared. It’s been penciled in: that’s the day Avengers: Infinity War Part II is set to premiere. Of course by that time you’ll have long since enjoyed Avengers: Infinity War Part I, poised to appear May 4, 2018. Guardians of the Galaxy 2, due May 5, 2017, will be a distant memory. Captain America: Civil War will have come and gone way back in 2016. And this weekend’s Avengers: Age of Ultron? It might as well have been the stone age.

Last October, during a presentation at the Disney-owned El Capitan Theater in Los Angeles, Kevin Feige, president of Marvel Studios, afforded the moviegoing world a glimpse of its next five years. It was the future of the multiplex in PowerPoint: nine Marvel blockbusters, together billed as…

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